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Actionable insights on AI-generated ads, UGC creative, and scaling paid media with PotionAds
Actionable insights on AI-generated ads, UGC creative, and scaling paid media with PotionAds

AI avatars let you generate realistic, user‑generated‑content (UGC) style product ads without costly video shoots or hiring real creators. These avatars can act, speak scripts you provide, localize to multiple languages, and even interact with your product — drastically speeding up creative production and lowering costs.
Below are the best AI avatar solutions in 2025 for UGC product ads, including MakeUGC and Arcads.
Best for: Budget‑conscious brands, bulk testing, product‑in‑hand videos
MakeUGC is an AI UGC platform that helps brands write scripts, choose from 300+ AI actors, and generate UGC‑style ad videos within minutes. It’s designed to create high‑quality talking head videos, product demos, and more without manual filming.
Key Highlights:
Why it’s great:
MakeUGC offers cost‑effective creative production with strong versatility — supporting scalable video creation and localized ad campaigns. It’s often cheaper per video than traditional AI avatar platforms, making it ideal for eCommerce testing and iteration.
Best for: Performance marketers needing high‑quality ad videos
Arcads is one of the earlier dedicated AI avatar video generators for UGC ads. It focuses on creating emotion‑driven, short‑form video ads tailored for social platforms like Facebook, Instagram, and TikTok. Users can generate avatar‑led ads that feel conversational and relatable.
Strengths:
Trade‑offs:
Arcads tends to be more expensive per video than some alternatives, and some users report needing additional editing outside the platform for ad‑ready assets.
Best for: Talking head ads with multilingual voiceovers
HeyGen is known for realistic avatars and text‑to‑video generation. While not exclusively built for UGC product ads, its avatars and voiceovers are strong for testimonial, demo, and talking‑head formats. It supports multilingual scripting and custom voiceovers, making it versatile for global ad campaigns.
Why marketers like it:
Consideration:
Some users find the output requires additional editing to fully match specific paid ad formats.
Best for: Very high‑volume, low‑budget production
While not as big as Arcads or MakeUGC, Vibepeak provides extremely budget‑friendly AI avatar and UGC video creation. According to user testing, its costs per basic talking‑head video can be significantly lower than competitors — though it often generates raw assets rather than fully polished ads.
Ideal for:
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