What Is Daily Mentor?

Daily Mentor is an eCommerce coaching and mentorship program founded by Australian eCommerce entrepreneur Davie Fogarty — best known as founder of The Oodie and a judge on Shark Tank Australia. The program is designed to help established Shopify and DTC brands scale past 7 figures with guidance from Fogarty and a team of seasoned eCommerce experts.

It’s more of a premium mentorship community than a basic online course — combining daily live calls, one‑on‑one support, strategic frameworks, and a community of other brands.

What the Program Offers

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Daily Training and Mentorship Calls

• Members get live calls Monday through Friday with Davie and other mentors to work through strategy, ad performance, operations, and scaling issues.
• Calls focus on high‑level strategy, not just theory.

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Experienced Mentors

Daily Mentor includes coaches who have been part of brands with hundreds of millions in sales, including:

• Davie Fogarty (The Oodie)
• KC Holiday (QALO founder)
• Chris Ormonde (Former operations at Gymshark)
• Ads specialists and CRO experts

This “team approach” positions Daily Mentor as mentorship by practitioners, not just lecturers.

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Community & Support Channels

Members access:

• Slack and Skool communities
• Daily live sessions
• A content library of past calls and resources
• Opportunities to connect with vetted partners like 3PLs, agencies, and service providers

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Strategic Insight Focus

The program emphasises deeper business insight — not only marketing and ads — but also operations, scaling strategy, and common pitfalls at higher revenue levels, based on Fogarty’s own experience scaling brands past $100M.

Pricing & Commitment

• Daily Mentor is priced at a premium and typically targets brands already doing mid to high 6‑figure revenue or above.
• Fees are often $2,000+ per month or more, with variation depending on membership tier.
• There are reports of a separate “Daily Mentor Academy” tier priced around $999/month, focused on structured growth systems and regular group calls.

Important: Pricing is not always transparently listed on the main site and may require an application or call.

Who It’s For (and Who It’s Not)

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Who It Works For

✔ Established brands with $1M+ annual revenue

✔ Business owners serious about scaling, not beginners

✔ Founders willing to work with mentors and implement strategies

✔ Companies investing in ads, operations, and professional coaching

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Who It’s Not Ideal For

✘ Complete beginners with no sales history

✘ Bootstrappers without budget for mentorship + execution costs

✘ People expecting guaranteed income or done‑for‑you services

✘ Those wanting basic “how to start Shopify” content

A review suggests Daily Mentor expects participants to already be beyond the startup phase, often requiring operational budget beyond just the membership fee.

Pros — What Members Like

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High‑Caliber Mentorship

Many reviews highlight that mentors are knowledgeable and experienced, with real eCommerce success behind them.

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Actionable Guidance

Users report actionable advice on:

• Meta ad strategy
• Conversion optimization
• Website improvements
• Profitability improvements rather than broad theory.

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Community Support

The community appears to be a strong point for many — entrepreneurs helping entrepreneurs, reducing the isolation of scaling alone.

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Recorded Resources

Meetings are saved in a content library, meaning members can catch up later or revisit key insights.

Cons — Limitations & Criticisms

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High Cost

A recurring downside is the high price tag — not just the membership but the execution costs required to apply strategies (ads, tools, services).

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Not Beginner‑Friendly

Daily Mentor is not a starter course. People without prior experience in store setup, ads, fulfillment or operations may find it overwhelming.

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Mentor Availability Isn’t Guaranteed

Independent feedback suggests some mentors can be stretched thin, meaning not all members get personalized or frequent interaction.

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Business Still Demands Effort

Mentors guide you to solve problems — they won’t run the business for you. Some members see value only if they actively engage and implement guidance.

Real Member Feedback (Mixed but Mostly Positive)

Positive Reviews (Trustpilot):

• Members praise the supportive community and useful insights.
• Many say they gained clarity and better direction after joining.
• Several note mentors are knowledgeable and helpful.

Independent User Commentary (Reddit):

• Some members say they learned useful tips, but question if the cost justifies the value compared to other learning options.
• One member said mentors were too busy and did not tailor advice specifically to their business, reducing ROI.
• Another said it wasn’t worth the monthly fee unless actively applied.

Is It Worth It? (Verdict)

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Who Likely Benefits

⚡ Mid‑sized eCommerce founders serious about scaling

⚡ Brands with ad budgets and existing revenue

⚡ Entrepreneurs who want ongoing coaching instead of static courses

⚡ Founders ready to invest in operations and strategy

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Who May Get Less Value

⚡ Early‑stage startup founders with no sales

⚡ People looking for a quick shortcut to revenue

⚡ Those wanting “done‑for‑you” help

Bottom Line:

Daily Mentor is a legitimate, high‑level eCommerce coaching program with tangible value for established brands — but it’s not cheap, not for beginners, and requires active participation and execution to see results. Independent feedback is mixed, indicating strong support and strategic insight for some and underwhelming personalized guidance for others.

Tips Before You Buy

✅ Make sure your brand has some traction (revenue, traffic, ads running)

✅ Clarify what specific problems you want help with

✅ Ask for trial calls or mentor previews if possible

✅ Budget not just for the program, but for execution costs (ads, tools, outsourcing)