Who Is Davie Fogarty?

Davie Fogarty is an Australian eCommerce entrepreneur best known as the founder of The Oodie, a viral apparel brand famous for oversized wearable blankets. He’s also a judge on Shark Tank Australia, an eCommerce mentor, investor, and public voice in the online retail space.

Fogarty grew up in Adelaide and started multiple business ventures early in life. After several failures, his pivot to eCommerce marked a turning point — particularly with The Oodie, which became a global hit product.

Davie’s eCommerce Brands & Ventures

The Oodie

• Founder and CEO of The Oodie, a brand built around oversized wearable blankets and related products.
• The Oodie has sold millions of units globally and brought in hundreds of millions in revenue since launch.

Davie Group

Fogarty sits atop the Davie Group, a holding entity that includes:

• The Oodie
• Pupnaps (pet products)
• Calming Blankets (comfort and weighted products)
• Australian Furniture Warehouse (reports vary on specific brand involvement)

Daily Mentor

• A high‑end mentorship and coaching platform aimed at scaling established eCommerce brands.
• Fogarty is featured as a growth mentor on Daily Mentor, alongside other widely recognized eCommerce operators.

Revenue Achievements: What’s Verified?

Revenue Range Publicly Reported

Most reputable coverage and reporting indicates that The Oodie — Fogarty’s flagship brand — has generated hundreds of millions in total sales, with figures commonly cited around $500 million to $850 million over multiple years.

• Forbes reported The Oodie at roughly $600 million in revenue as of late 2024.
• Fogarty’s Daily Mentor bio claims over $850 million in Shopify sales across his eCommerce brands.

The $1 Billion Claim

Some social profiles — including Fogarty’s own X (formerly Twitter) bio — list “$1,000,000,000 in Shopify eCommerce sales.”

However:

• There is no independent third‑party audit publicly verifying a confirmed $1 billion figure solely from The Oodie or all brands combined.
• Most verified press and reporting cite figures in the mid‑hundreds of millions, not £1 billion+.

So the $1 billion claim appears aspirational or cumulative, possibly including projected growth, total gross sales across many channels, or third‑party business outcomes tied to his advisory content — rather than independently audited revenue of a single brand.

How He Built His Success

1. Product Selection & Viral Demand

Fogarty’s breakout product — an oversized wearable blanket — became viral due to:

• Novelty and social shareability
• Strong visual appeal for social ads
• Great unit economics and repeat purchases

2. Digital Marketing & Paid Ads

His early success was fueled by Facebook and social media advertising, helping create early traction and scalable demand.

3. Content & Community

Fogarty also built large social followings (hundreds of thousands across platforms), using content to teach, inspire, and showcase behind‑the‑scenes business operations.

4. Mentorship & Coaching

Through Daily Mentor, he mentors brands generating steady revenue, leveraging his experience with scaling operations and eCommerce strategy.

Shark Tank Australia & Public Influence

Fogarty became one of the youngest judges on Shark Tank Australia, investing in and advising emerging businesses on national television. His role on the show has increased his profile significantly and broadened influence beyond direct eCommerce operations.

Criticism & Real‑World Perspective

1. Revenue Interpretation

The key point is how revenue is presented:

• Publicly verified brand revenue: hundreds of millions
• Claimed cumulative sales: sometimes stylized to ~$1 billion

Industry experts caution differentiating gross merchandise volume (GMV) from net revenue, and emphasizing that bold sales claims often require scrutiny if unaudited.

2. Mentorship Marketing

Some discussions online praise his free content but remind beginners to be cautious when buying high‑ticket courses or mentorships without proven ROI. Reddit threads often suggest using his YouTube content for learning fundamentals while being circumspect about paid offerings.

Final Summary

Davie Fogarty is a high‑profile eCommerce entrepreneur and founder of The Oodie, with widely reported revenues in the hundreds of millions range, strong influence online, and a role as a Shark Tank Australia judge.

About the $1 Billion figure:

• It may reflect cumulative sales or projected value across brands and extended business activities — but is not independently verified as audited revenue in publicly available sources.
• Verified reporting cites impressive, but less than $1 billion, revenue for their brands.