Who Is Difaino Harting?

Difaino Harting is an eCommerce entrepreneur and coach known for building and scaling direct‑to‑consumer (DTC) brands, primarily using Shopify and performance marketing strategies. He’s active on social platforms and positions himself as someone who runs multiple eCommerce brands and helps others do the same.

Public profiles identify him as:

• An eCommerce business owner based in Dubai, UAE.
• Founder of training systems aimed at helping entrepreneurs scale online shops.
• A coach who teaches others how to go beyond “dropshipping hacks” and build sustainable branded businesses.

Harting shares parts of his personal journey — including early struggles, multiple business failures, and eventual success building Shopify brands — as part of his coaching narrative. He emphasizes brand building rather than quick dropshipping wins.

What Brands Does He Run?

Public information claims that Harting:

• Has built and exited multiple 7‑figure eCommerce brands.
• Currently runs active brands using a “brand‑first” strategy rather than typical dropshipping.

However, specific brand names, websites, or verified revenue figures are not clearly documented on his course landing pages or public profiles — meaning there’s no independent verification of exact companies he owns that are publicly known. Most of the claims come from his promotional content rather than third‑party reporting.

His eCommerce Course / Program: “Shopify Brand Building System” / Outcompeted

The main program Harting markets is a Shopify brand‑building training system.

Name(s) of the Course / Program

• Outcompeted® (also called Shopify Brand Building System) — positioned as a complete roadmap to build and scale a Shopify brand to consistent profits.
• Sometimes referenced broadly as an eCommerce or brand‑building course on platforms like Whop.

What the Course Claims to Teach

The curriculum is structured around helping students:

✔ Build a Shopify store with conversions optimized

✔ Find and validate profitable products

✔ Create emotional branding and differentiated positioning

✔ Launch with proven offers and ad testing frameworks

✔ Scale with repeatable marketing, creative angles, and funnels

✔ Move toward €10K/month profit and beyond with a step‑by‑step system

Difaino’s marketing claims include:

• He’s built three 7‑figure brands using this system.
• Students can hit consistent €10K monthly profits or higher.
• The system is “brand first, not dropshipping random products.”

Format & Components

Reported elements of the program include:

• Course modules from product research to scaling
• Templates for testing offers and ads
• UGC scripts, creative structures, and dashboards
• Weekly live coaching and community access
• Notion execution and SOP vaults

Pricing

• The course is offered via subscription or one‑time payment on Whop platforms with typical pricing around €1,497/year, including live calls, templates, and community access.

Public & Student Feedback (Limited)

Ratings seen on third‑party sites (like Whop) are generally positive (around 4.3–5/5 from a small number of reviewers), indicating some students feel satisfied with the content.

However, independent, large‑scale reviews or verified third‑party audits are not widely available online, so the course reputation largely relies on:

• Testimonials displayed within the program sales pages
• A few early student reviews on marketplace platforms like Whop

What He Claims Sets His Training Apart

According to his messaging:

• He rejects fast cash dropshipping tactics in favor of real brand building.
• His system is based on lessons from multiple personal failures.
• The course emphasizes brand positioning and emotional marketing instead of random product testing.

Important Notes (Consumer Caution)

• None of the revenue claims for his own brands are independently verified — most come straight from his promotional copy.
• The names of specific, publicly traded or widely known eCommerce brands he runs are not clearly documented outside of his own materials.

Because of this, you should approach promotional revenue claims with scrutiny and consider seeking independent student testimonials or verified case studies before purchasing. — This is typically advisable for most paid eCommerce coaching. (Not a direct citation but a standard caveat when course success claims lack third‑party verification.)