Sora 2 Pro is an advanced AI video generation model that creates high-fidelity, realistic video content from prompts and reference images. It’s optimized for human-like motion, natural lighting, and realistic expressions — making it especially useful for AI-generated UGC videos that look like they were filmed by real creators.

Unlike simpler tools that generate generic clips, Sora 2 Pro produces cinematic quality video outputs that are better suited for Facebook ads and other paid social platforms.

How eCommerce Brands Use Sora 2 Pro for AI UGC Ads

DTC and eCommerce brands use Sora 2 Pro because it allows them to:

• 💡 Generate UGC-style ads without real actors
• 🎥 Produce videos that mimic authentic social proof
• 🔄 Create multiple variants for A/B testing
• 🚀 Scale ad production fast without traditional video shoots

When paired with script prompts and product visuals, Sora 2 Pro becomes a powerful tool for Facebook ad creative workflows.

Step-by-Step: Creating Sora 2 Pro AI UGC Facebook Ads

1. Choose a Platform That Supports Sora 2 Pro

Sora 2 Pro access typically comes through AI video platforms that integrate the model (e.g., ImagineArt, VidAU, Arcads-style tools). Each platform has its own interface, but the core process is similar.

2. Prepare Your Product Visuals and Script

Before generating:

• 📸 Product Photo – High-quality image of your product
• 🪄 Script or Prompt – Brief description of what you want in video (hook, demonstration, testimonial etc.)

Example UGC-style script outline:

Hook: Grab attention in first 2–3 seconds

Demo/Review: Show product benefit or testimonial

CTA: Clear call-to-action (Shop now/Get offer, etc.)

This helps the model build a narrative that’s ad-ready.

3. Setup the Video Parameters

Most Sora 2 Pro workflows ask for:

• Model: Select Sora 2 Pro (for highest quality)
• Aspect Ratio:
  • 9:16 (vertical — best for mobile feeds)
  • 1:1 (square — works well in Facebook feed)
• Duration: Typically 8–15 seconds for UGC ads
• Reference Inputs: Product image or text prompt describing scene/actions

On some platforms, you can also choose a persona style or scenario type (testimonial, first-person review, lifestyle scene) to make the ad feel more authentic.

4. Craft Your Sora 2 Pro Prompt

A good prompt guides the AI to generate authentic UGC.

Example Prompt for a Skincare Product:

“Create a vertical UGC-style video of a woman holding the [Product Name], speaking directly to camera about how it improved her skin texture. Natural lighting, iPhone-style handheld look, close-up on product demo, authentic tone, smile, casual bedroom background. End with a call-to-action to click the link to buy.”

This tells the model:

✔ Person speaking

✔ Setting & style (realistic, mobile)

✔ Focus on product benefit

✔ CTA at the end

5. Generate and Review the Video

Once you hit generate:

• Wait for the video to be processed (usually a few minutes per clip)
• Review realism — look for natural movements and believable lighting
• Avoid overly staged or “AI-perfect” visuals that look fake

On some tools, you can regenerate or tweak the prompt for more variations.

6. Add Finishing Touches (Optional)

After generation, you may want to:

• Add captions (important for Facebook silent autoplay)
• Overlay your brand logo or price tag
• Insert text CTA cards
• Combine multiple clips into one ad (e.g., hook + demo)

Platforms like CapCut, Canva, or Premiere can help polish the final video before upload.

Best Practices for UGC Ads with Sora 2 Pro

Keep It Real

Avoid overly polished or movie-style production — the best UGC ads feel authentic and unfiltered. Subtle imperfections can boost trust.

Single Action Focus

Prompts with a single clear action or narrative perform better (don’t overly complicate).

Mobile Aesthetics

Since most Facebook engagement happens on mobile, prioritize vertical formats and human-eye-level framing.

Test Multiple Variations

Generate several versions with different hooks and personas to see which resonates best (A/B testing).