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Actionable insights on AI-generated ads, UGC creative, and scaling paid media with PotionAds
Actionable insights on AI-generated ads, UGC creative, and scaling paid media with PotionAds
PotionAds
AI-generated images are transforming eCommerce Facebook Ads. When done right, AI photo prompts can produce scroll-stopping creatives that look like professional product photos or authentic UGC—at a fraction of the cost and time.
This guide shows you exactly how to write effective photo prompts for AI images that perform well in Facebook Ads and drive conversions.
AI image tools don’t guess what you want—you must tell them precisely. The quality of your Facebook ad image depends entirely on how well your prompt communicates:
Well-written prompts = better visuals = higher CTR and ROAS.
Use this 7-part prompt framework for eCommerce Facebook Ads:
Clearly define the product and main focus.
Example:
“A minimalist glass bottle of vitamin C serum”
Show the product in a real-life situation.
Example:
“Placed on a modern bathroom countertop during a morning skincare routine”
Specify who the image is for.
Example:
“Used by a woman aged 25–35 with clear, glowing skin”
Tell the AI how the image should look.
Examples:
Highlight the feeling or benefit.
Example:
“Fresh, confident, healthy glow”
This dramatically improves realism.
Examples:
Optimize for Facebook Ads.
Examples:
“Realistic iPhone-style photo of a woman applying vitamin C serum in front of a bathroom mirror, soft natural morning light, clean minimalist bathroom, healthy glowing skin, lifestyle photography, shallow depth of field, square format, no text, no watermark.”
“High-resolution studio photo of a vitamin C serum bottle on a white marble surface, soft shadows, professional product photography, clean background, centered composition, square format, no text.”
“Casual handheld iPhone photo of a skincare serum placed next to a handwritten skincare routine note, warm lighting, authentic UGC aesthetic, slightly imperfect framing, square Facebook ad format.”
Add these phrases to improve ad performance:
Always tell the AI the intended format.
Generate 3–5 image styles per product
Pair each image with 2–3 headlines
Run dynamic creative testing
Kill losers fast, scale winners
AI prompts let you test more creatives with less effort.
Yes—especially when they look authentic and UGC-style, not overly “AI-perfect.”
Skincare, beauty, fitness, home goods, supplements, fashion, and accessories.
AI prompts can replace or supplement traditional photos for most testing and scaling.
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