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Actionable insights on AI-generated ads, UGC creative, and scaling paid media with PotionAds
Actionable insights on AI-generated ads, UGC creative, and scaling paid media with PotionAds

Samuel and Reuben Onuha run an eCommerce training program often marketed as Millionaire Commerce. It promises to teach beginners how to build and scale an online store to 6‑ or 7‑figure revenue using their step‑by‑step system, coaching calls, community support, and business frameworks. The course is often tied to Samuel’s claims of running “8‑figure eCommerce brands.”
According to official marketing materials:
But does it deliver?
Some participants report:
These reviews suggest the course may offer genuine eCommerce knowledge if you are willing to put in long hours and have a proper budget for ads and testing.
However, a significant proportion of reviewers express frustration:
On Trustpilot, some reviews cite losses of €20,000–€30,000 after coaching advice, poor accountability, and refusal of refunds.
Discussion threads about the course show polarized opinions:
This kind of split feedback is typical for many high‑ticket eCommerce courses: results depend heavily on the individual’s budget, effort, and realistic expectations.
✔ Structured lessons and tutorials
✔ Community access and coaches
✔ Templates and business frameworks
✘ Guaranteed success ($€ revenue isn’t guaranteed)
✘ Unique, cutting‑edge strategies you can’t find elsewhere
✘ Strong ongoing support in many cases
✘ Risk‑free outcomes — many students lose money on ads
Here are some deeper warnings — not just from individuals, but patterns seen in the space:
Some reports suggest that public claims of massive success (e.g., “multi‑eight‑figures yearly revenue”) can’t be independently verified, and are sometimes pushed via paid PR pages rather than hard financial audits.
Courses that push daily paid ad spending without proper testing can lead to substantial cash loss — which several reviews attest to.
There are rumors and online accusations labeling the Onuha course as a scam operation — especially when combined with aggressive marketing tactics.
Note: These allegations are not court findings, but they reflect community skepticism and documented financial loss stories.
Answer: Not objectively verified as a legal scam, but red flags exist:
So the best summary is:
👉 The Onuha brothers’ eCommerce course is not universally a scam in the legal sense, but it often underdelivers on its marketing promises — especially if you expect the “overnight success” often advertised in hype pages.
✔ Beginners who want a structured starting point
✔ People with enough budget to test products and ads
✔ Those who combine course learning with real action and perseverance
✘ People expecting guaranteed success
✘ Anyone without a marketing budget
✘ Those looking for unique “secret” strategies you can’t find elsewhere
✘ People who can’t handle months of testing and revisions
Is Onuha Brothers’ eCommerce course a scam?
Not technically. It appears to be a real course with legitimate training materials. However, it is also not a guaranteed path to riches, and many buyers have expressed that the value doesn’t match the cost — with some reporting significant financial loss.
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